As the BMS lab, we often aid both students and researchers from around and even outside the University of Twente with their research. These research projects often result in interesting studies and surprising findings. Today we’re very happy to announce that one of the studies run by Ph.D.candidate Carolina Herrando of the University of Twente’s BMS faculty is included in the upcoming NeuroPsychoEconomics Conference in June.
Together with Julio Jiménez-Martínez, María José Martín De Hoyos, Efthymios Constantinides, Jan-Willem Van ‘t Klooster, and Peter Slijkhuis, she studied if and how the emotional valence or load carried by online consumer reviews affect the reader’s state of mind. How this might lead to states of mind like boredom, anxiety or apathy. To make this possible they designed and performed two experiments. In the first experiment, they used the BMS lab’s equipment to measure heart rate variability and the galvanic skin response. Both the heart rate variability and electrical skin resistance are linked to anxiety, excitement, and stress. The second experiment featured the addition of an Electroencephalography (EEG) recording that enabled them to measure brain activity in the selected areas. This ensured they had a good picture of the psychophysiological responses the participants underwent during the experiment.
At the moment they are in the process of analyzing their data. They aim to present their findings coming June during the NeuroPsychoEconomics Conference in Rome.
We are proud of their work and wish them the best of luck during the upcoming conference.