Area of Neuromarketing, Digital questionnaire, Marketing domain, Research domains 17 Oct 2019 Digital questionnaires Questionnaires have been used in the domain of health studies since its inception. Within the area of health promotion they form a solid and well developed methodology. They can be… Joris van Gend
Area of digital Marketing, Area of Risk and safety, Human behavior research domain, Marketing domain, Research domains 25 Sep 2019 Risk and safety Risk and safety forms a major focus within the BMS faculty in general and the domain of human behavior research specifically. Within the research area the focus is on deception,… BMS Lab
Area of digital Marketing, Marketing domain, Research domains 25 Sep 2019 Text analysis Within the research area of group dynamics the analysis of text is a key part of understanding group behavior. How groups form consensus, come to decisions and agreement or come… BMS Lab
Area of digital Marketing, Focus groups, Marketing domain, Research domains 25 Sep 2019 Focus group studies The research area of focus groups have been an integral part of the domain of marketing research for a long time. They help narrow down issues or challenges, while at… BMS Lab
Area of Neuromarketing, Digital questionnaire, Marketing domain, Research domains 25 Sep 2019 Digital questionnaires Questionnaires have been used in the domain of marketing research since its inception. Within neuromarketing they form a solid and well developed methodology. They can be straightforward and directly asks… BMS Lab
Area of Neuromarketing, Flow research, Marketing domain, Research domains 25 Sep 2019 Flow research Flow research focuses on understanding and how participants perceive stimuli. Within the domain of marketing, more specifically the area of neuromarketing, this type of research is growing in popularity. The… BMS Lab
Area of Longitudinal studies, Area of Neuromarketing, Health domain, Research domains, Usability study 25 Sep 2019 Usability studies Usability studies are a fairly common part of the area of neuromarketing and the domain of marketing. They often involve a website or app and various possible changes or designs.… BMS Lab
Area of digital Marketing, Marketing domain, Research domains, Usability study 25 Sep 2019 Usability studies Usability studies are a fairly common part of the area of digital marketing and the domain of marketing. They often involve a website or app and various possible changes or… BMS Lab
Area of Neuromarketing, Research domains 25 Sep 2019 Neuromarketing Recent advances in sensor and computing technology have made more advanced sensors, like EEG sets, available for research purposes. One area of research that sprung from it is called Neuromarketing.… BMS Lab
Area of digital Marketing, Marketing domain, Research domains 24 Sep 2019 Digital Marketing Digital marketing is a relatively new research area within the domain of marketing. It focuses on both the transition of traditional marketing activities to digital (and online) platforms and the… BMS Lab
