Area of digital Marketing, Area of Risk and safety, Human behavior research domain, Marketing domain, Research domains 25 Sep 2019 Risk and safety Risk and safety forms a major focus within the BMS faculty in general and the domain of human behavior research specifically. Within the research area the focus is on deception,… The BMS lab
Area of digital Marketing, Marketing domain, Research domains 25 Sep 2019 Text analysis Within the research area of group dynamics the analysis of text is a key part of understanding group behavior. How groups form consensus, come to decisions and agreement or come… The BMS lab
Area of digital Marketing, Focus groups, Marketing domain, Research domains 25 Sep 2019 Focus group studies The research area of focus groups have been an integral part of the domain of marketing research for a long time. They help narrow down issues or challenges, while at… The BMS lab
Area of digital Marketing, Marketing domain, Research domains, Usability study 25 Sep 2019 Usability studies Usability studies are a fairly common part of the area of digital marketing and the domain of marketing. They often involve a website or app and various possible changes or… The BMS lab
Area of digital Marketing, Marketing domain, Research domains 24 Sep 2019 Digital Marketing Digital marketing is a relatively new research area within the domain of marketing. It focuses on both the transition of traditional marketing activities to digital (and online) platforms and the… The BMS lab
