September 24, 2019 BMS Lab

Digital Marketing

Digital marketing is a relatively new research area within the domain of marketing. It focuses on both the transition of traditional marketing activities to digital (and online) platforms and the additional factors and new methods of marketing that sprung from the digital revolution. One of the most common research methods associated with digital marketing is usability testing, in which an app, design, product or website is tested on user friendliness or attractiveness. Common methods employed in digital marketing are eye-tracking and physiological measurements, such as heart rate and skin conductance (stress) measurements.

Risk and safety

Risk and safety forms a major focus within the BMS faculty in general and the domain of human behavior research specifically. Within the research area…
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Text analysis

Within the research area of group dynamics the analysis of text is a key part of understanding group behavior. How groups form consensus, come to…
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Focus group studies

The research area of focus groups have been an integral part of the domain of marketing research for a long time. They help narrow down…
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Usability studies

Usability studies are a fairly common part of the area of digital marketing and the domain of marketing. They often involve a website or app…
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Digital Marketing

Digital marketing is a relatively new research area within the domain of marketing. It focuses on both the transition of traditional marketing activities to digital…
Read More