Electroencephalogram (EEG) has been an integral part of research equipment beyond medicine in the past years. By measuring the brain signals, and the noninvasive nature allows for observing the participants’ brain activity. Thus, EEG equipment presents an excellent option for cognitive, human behaviour research, group dynamics, psychology and neuromarketing research. Due to the versatility of the research opportunities offered by EEG, the BMS Lab has dedicated a room specifically for EEG studies.
Space, equipment and possibilities
The BMS Lab possesses a room dedicated to EEG research. The room is equipped with an operational EEG set, as well as gel and tap. Thus, the researchers and participants can fully prepare in the room for the study, and afterwards, the participants have the opportunity to wash off the gel.
Moreover, the Recognice room can be used for measuring physiological responses by using different equipment. One such piece of equipment is the Empatica watch, which allows for measuring the temperature, movement, skin resistance or heart rate of participants. Additionally, pieces of equipment are eye-tracking devices, allowing the researchers to observe the eye movements of participants and study what do they observe first. With the equipment, you can make direct measurements, and objective data while introducing various stimuli.
Recognice also has a recording and observational room. Through a one-way mirror, the researchers can observe the behaviour of the participants or the interactions in group studies.
The furniture in the room is highly flexible. For instance, there are multiple AV possibilities including immersive 5m-wide double 4K seamless beamer setup. Thus, you can adjust it depending on the needs of the researcher for their study. You can also add different stimuli, such as scent, or noise, to measure changes in the participants’ responses.
Research
The versatility of the equipment of Recognice room allows for research in multiple research domains. For instance, you can use the EEG setup for a variety of studies from consumer behaviour, to observing the activity of the brain when zoning out. For example, one research focused on studying the underlying cognitive process of vigilant attention, while the participants were performing a simple task.
The flexibility of the room itself, aids in preparing the room for your research needs. Furthermore, it allows for the introduction of different stimuli to measure the responses of participants. For example, one study conducted using EEG, studied the impact of environmental stimulus as music and scent on consumers.
Additionally, the variety of pieces of equipment together with the one-way mirror and observation room, allow for group dynamics and group interaction studies.