Flexperiment rooms equipment and specialty

The BMS lab has the availability of 7 so-called “Flexperiment” rooms. These Flexperiment rooms are small enclosed spaces with a computer, desk and chair and can be used for all sorts of studies, ranging from usability tests to psychometric measurements. Out of the seven rooms, three have a specialization. On this page we will describe each of the seven rooms, their equipment and specialization where applicable. Reserving a Flexperiment room is possible through the normal procedure. Do keep in mind that you should try to avoid reserving a specialized room when the specialised equipment is irrelevant or unnecessary for your study. You can always contact the BMS lab team for more information.

Using the Flexperiment rooms and their equipment

While some rooms have specific purposes, the large majority of the seven rooms are for general use and available after reservation and project approval. Each of the rooms is camera equipped and connected to a (shared) observation room and most of the rooms have at least a simple eye-tracking system installed.

When should you use a Flexperiment room?

When your study requires either the specialized equipment or isolation of your participants from outside influences, the Flexperiment rooms are very useful. They, for example, allow you to create a distraction free environment in which to apply your stimuli, observe your participants unobtrusively or in which measurements can be taken in an environment that is both quiet and respects the participant’s privacy.

When should you not use the Flexperiment rooms?

If your study requires the processing of very large numbers of participants or a very flexible schedule, then the rooms might be less suitable. Rooms need to be reserved in advance, your project needs to be approved well before and the rooms need to be prepared. Good coordination with the BMS lab team and strong guidance by the experimenters on the day itself are therefore required when larger groups of participants are planned. Please note that the lab may host other experimenters at the same time. Creating any kind of disturbance should therefore be avoided.

The various Flexperiment rooms

Below you find an overview of the rooms and their equipment.

Multi-purpose Flexperiment rooms #1, 5, 6 and 7

Four out of the seven Flexperiment rooms are all-purpose rooms. When you need an isolated space to apply stimuli or take measurements, they are perfect.

Equipment: Chair, desk, camera observation system, computer, screen, keyboard and mouse.

Facilities: Closable (heated) room

Flexperiment room #2

This room is mainly used for usability testing. It is more comfy and homely with a couch and plants and thanks to its advanced eye-tracking equipment is perfect for usability studies. The equipment can follow the gaze of participants more precisely and continue to do so outside of the boundaries of the computer screen.

Specialization: Usability testing

Equipment: Advanced eye-tracker, chair, desk, camera observation system, computer, screen, keyboard and mouse.

An inside look of Flexperiment room number 2 with desk, plant and couch.

 

Flexperiment room #3

This room comes equipped with very special equipment in the form of a scent machine. It allows the experimenter to create a consistent and controlled smell that can serve as a stimulant. In marketing research the idea of a holistic approach, involving more of the human senses, has gained traction and the BMS lab is equipped to facilitate these studies. Please note that great care needs to be taken in designing and executing your procedure when using the scent machine. Furthermore, the machine mixes chemicals to create consistent scents and therefore requires more advanced knowledge and the appropriate preparation time to ensure the right scent can be created (supplies) and is created. Please contact the BMS lab team well in time if you plan to use scent in your study.

Specialization: Research involving smell or scent

Equipment: Scent machine, static eye-tracker, chair, desk, camera observation system, computer, screen, keyboard and mouse.

An inside look of Flexperiment room number 3 with its scent machine, desk and computer

Flexperiment room #4

Thanks to its advanced eye-tracking equipment is perfect for usability studies and stimuli that are outside of the screen. The equipment can follow the gaze of participants more precisely and continue to do so outside of the boundaries of the computer screen.

Specialization: Eye-tracking

Equipment: Advanced static eye-tracker, chair, desk, camera observation system, computer, screen, keyboard and mouse.

An inside look of Flexperiment room number 4 with its advanced eye-tracking system and hard-working BMS lab team member