The domain of marketing research has a storied past. Coming from the study of persuasion, coercion and indeed propaganda, the study has evolved throughout the decades. One may argue that the professional branch of this study is as old as the first trade between humans. After and in between both world war the field saw a strong increase in interest following the need to know how to persuade both one’s own and other’s citizens and troops. Modern time marketing research at the BMS faculty and BMS lab mainly focuses on the areas of Digital marketing and Neuromarketing. Common methods include usability testing, flow research and the use of digital questionnaires.
No post found!