The domain of marketing research has a storied past. Coming from the study of persuasion, coercion and indeed propaganda, the study has evolved throughout the decades. One may argue that the professional branch of this study is as old as the first trade between humans. After and in between both world war the field saw a strong increase in interest following the need to know how to persuade both one’s own and other’s citizens and troops. Modern time marketing research at the BMS faculty and BMS lab mainly focuses on the areas of Digital marketing and Neuromarketing. Common methods include usability testing, flow research and the use of digital questionnaires.

Digital questionnaires

Questionnaires have been used in the domain of health studies since its inception. Within the area of health promotion they form a solid and well…
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Risk and safety

Risk and safety forms a major focus within the BMS faculty in general and the domain of human behavior research specifically. Within the research area…
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Text analysis

Within the research area of group dynamics the analysis of text is a key part of understanding group behavior. How groups form consensus, come to…
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Focus group studies

The research area of focus groups have been an integral part of the domain of marketing research for a long time. They help narrow down…
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Digital questionnaires

Questionnaires have been used in the domain of marketing research since its inception. Within neuromarketing they form a solid and well developed methodology. They can…
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Flow research

Flow research focuses on understanding and how participants perceive stimuli. Within the domain of marketing, more specifically the area of neuromarketing, this type of research…
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