Qualitative research is common within the social sciences. When individual input, nuance or expertise is too important or the research model is exploratory, you will more often see a good fit between qualitative research methods and a research question. Within organizational design there often is a limited number of participants of which you want to learn more and gain a deeper insight, thus qualitative research is a good fit with this domain. A common means of acquiring qualitative data is through interviews that can be recorded, transcribed, coded and analyzed using the equipment and software of the BMS lab.
October 31, 2019 The BMS lab