The research area of logistics often involves the analysis of complex datasets to optimize production or delivery. Visualizing such data is paramount in both the analysis and communication phase. The BMS lab can help through the use of Virtual Reality (VR). You can create intuitive and experiential simulations that allow for a 3D and interactive visualization.
Virtual Reality (VR) and simulations
Virtual reality allows for the creation of highly immersive simulations, in which the participants often forget that they are partaking in a study. This allows for the observation of more genuine behavior in a highly flexible setting without risking the safety of the participant. Risk and safety researchers therefore often use VR and may supplement it with questionnaires or physiological measurements.