September 25, 2019 BMS Lab

Neuromarketing

Recent advances in sensor and computing technology have made more advanced sensors, like EEG sets, available for research purposes. One area of research that sprung from it is called Neuromarketing. It lies in the domain of marketing and its main methods concern the (direct) measurement of brain activity or physical responses resulting from a stimulus. Common practices are flow research and usability studies in which new designs both meant for analogue and digital platforms are tested.

Digital questionnaires

Questionnaires have been used in the domain of health studies since its inception. Within the area of health promotion they form a solid and well…
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Digital questionnaires

Questionnaires have been used in the domain of marketing research since its inception. Within neuromarketing they form a solid and well developed methodology. They can…
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Flow research

Flow research focuses on understanding and how participants perceive stimuli. Within the domain of marketing, more specifically the area of neuromarketing, this type of research…
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Usability studies

Usability studies are a fairly common part of the area of neuromarketing and the domain of marketing. They often involve a website or app and…
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Neuromarketing

Recent advances in sensor and computing technology have made more advanced sensors, like EEG sets, available for research purposes. One area of research that sprung…
Read More