Recent advances in sensor and computing technology have made more advanced sensors, like EEG sets, available for research purposes. One area of research that sprung from it is called Neuromarketing. It lies in the domain of marketing and its main methods concern the (direct) measurement of brain activity or physical responses resulting from a stimulus. Common practices are flow research and usability studies in which new designs both meant for analogue and digital platforms are tested.
September 25, 2019 The BMS lab